REGISTER NOW: Hilton launches its new bonus points promotion for January to April stays

Hilton Honors has just launched its new Spring 2024 promotion, Points Plus, which is now open for registration – click here.

To give Hilton credit, it is very straightforward with minimal small print:

• you will earn 2,000 bonus Hilton Honors points for every stay completed between 1st January and 1st May 2024

• you will receive an extra 500 bonus points if you select a Digital Key to use via your smartphone

• that’s it!

There is no cap to what you can earn and there are no minimum stay requirements.  The bonus will trigger on reward stays too.

What is your return here?

Given that I value a Hilton Honors point at around 0.33p, you are getting a good return on your spending here. 

For someone who only does one night stays, you would be earning 2,000 bonus points per night.  I would value that at £6.66 which is a decent result especially as it doesn’t include your base points or any status bonus.

Of course, if your only Hilton stays during the four months are five nights long, you are not doing too well.  Your bonus will average 400 points per night (2,000/5) which I’d value at £1.33 per night.

The 500 points for using a Digital Key are worth so little (£1.70ish) that I wouldn’t go out of your way to request one if you find it too fiddly. I tend not to bother. (EDIT: it seems that you only need to request the Digital Key in the app but there is no need to use it, so on that basis you might as well bag the 500 points!)

There is no small print

There is no small print except that you need to register in advance via the Hilton website:

• there is no minimum stay requirement

• existing bookings still count

• all Hilton Family properties (Hilton, Hampton, Curio, Waldorf Astoria, Conrad etc) are taking part

Conclusion

2,000 bonus points per stay is a decent offer for someone who tends to do short stays. 

If your hotel stays are generally just for one or two nights at lower cost brands then you may want to consider moving them to Hilton over the next few months.

Make sure you register here if you have any Hilton stays coming up over the next four months.

Even if you don’t have any stays planned, it is still worth registering just in case – a lot can happen between now and 1st May.

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How to earn Hilton Honors points and status from UK credit cards (January 2024)

There are various ways of earning Hilton Honors points from UK credit cards.  Many cards also have generous sign-up bonuses.

Do you know that holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card?  It also comes with Marriott Bonvoy Gold, Radisson Rewards Premium and MeliaRewards Gold status.  We reviewed American Express Platinum in detail here and you can apply here.

Did you know that the Virgin Atlantic credit cards are a great way of earning Hilton Honors points? Two Virgin Points can be converted into three Hilton Honors points. The Virgin Atlantic cards are the only Visa or Mastercard products in the UK which can indirectly earn Hilton Honors points. You can apply here.

You can also earn Hilton Honors points indirectly with:

• American Express Gold (20,000 bonus Amex points)
• American Express Rewards Credit Card (10,000 bonus Amex points)

and for small business owners:

• American Express Business Gold (20,000 bonus Amex points)
• American Express Business Platinum (40,000 bonus Amex points)

The conversion rate from American Express to Hilton points is 1:2.

Click here to read our detailed summary of all UK credit cards which can be used to earn Hilton Honors points. 

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)