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Amex Platinum makes a permanent increase to its sign-up bonus – now 40,000 points

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The bumper 100,000 points American Express Platinum sign-up bonus ended last night, and today the deal has returned to normal.

Except, there is a ‘new normal’.

The standard sign-up bonus has increased from 30,000 Membership Rewards to 40,000 Membership Rewards points.

You could qualify for this bonus even if you have a British Airways American Express card.

Amex Platinum increases sign-up bonus to 40,000 points

The minimum spend required to trigger the bonus is now £6,000 in your first three months. It was previously £4,000 in three months.

The representative APR is 704.6% variable, including the annual fee.  The representative APR on purchases is 31.0% variable.

Can you still get a pro-rata fee refund?

The policy on this is a little blurred, to put it mildly.

Until 29th February 2024 you can definitely cancel any American Express credit card and receive a pro-rata fee refund for unused months.

Ignore the letter than American Express sent you last year giving a date in late 2023. This deadline was quietly extended.

Amex’s current position is that it will remove pro-rata fee refunds at some point after 29th February. I haven’t been given any date and it’s possible that dates may differ based on the cards you have. It could be days, weeks or months after 29th February when it actually happens.

To add to the confusion, you won’t find what I’ve just told you on the Amex website. You need to trust us!

Would The Platinum Card still make sense without a pro-rata fee refund?

With the new 40,000 Membership Rewards points bonus (which converts to 40,000 Avios amongst other things), yes. Even if you have no intention of keeping the card beyond the first year, and even if pro-rata fee refunds do go away, you’d still get value for your £650.

Amex Platinum increases sign-up bonus to 40,000 points

In terms of hard ‘pseudo cash’ benefits, in year 1 you’d get:

  • 40,000 Membership Rewards points (converts to 40,000 Avios) – which I’d value at £400 if you know how maximise your airline miles
  • £150 UK dining credit to use by 31st December
  • £150 international dining credit to use by 31st December
  • £100 of Harvey Nichols credit to use by 31st December (£50 by 30th June, £50 after 1st July)

….. plus whatever value you place on the other core benefits:

  • the two Priority Pass airport lounge passes (valid for a group of four for unlimited visits)
  • Hilton Honors Gold status
  • Melia Rewards Gold status
  • Marriott Bonvoy Gold status
  • Radisson Rewards Premium status
  • Eurostar lounge access
  • the Fine Hotels & Resorts hotel booking scheme
  • the travel insurance etc etc

What we DON’T know is if the £300 of dining credits and the £50 per half-year of Harvey Nichols credit will roll over into 2025. If they did, you’d be able to claim another £350 of credits in early 2025 before your renewal came due.

(Amex needs to make a statement soon about the dining and Harvey Nichols credits for 2025, since it is now a factor that people will consider when deciding whether or not to apply.)

Our full review of The Platinum Card is here if you want to see the full list of benefits.

You can apply here.

Disclaimer: Head for Points is a journalistic website. Nothing here should be construed as financial advice, and it is your own responsibility to ensure that any product is right for your circumstances. Recommendations are based primarily on the ability to earn miles and points. The site discusses products offered by lenders but is not a lender itself. Robert Burgess, trading as Head for Points, is regulated and authorised by the Financial Conduct Authority to act as an independent credit broker.


Want to earn more points from credit cards? – January 2024 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Virgin Atlantic Reward+ Mastercard

15,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

American Express Business Platinum

40,000 points bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Capital On Tap Business Rewards Visa

Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback credit card

2% cashback on all your business spend for 3 months (1% thereafter) and no annual fee Read our full review

Comments (33)

  • CamFlyer says:

    Amex should add the same 2x points on airline purchases and FX spend as with Gold. The card would then be far more compelling after the first year.

  • CamFlyer says:

    It’s worth noting that the Deliveroo credit on Gold is also scheduled to end.

  • JC says:

    Less and less value in the platinum card now that the fee has increased.

    – Harvey Nichols often double the price of all other retailers, so really just 2x£25 credit a year.
    – Hotel status fairly worthless given the levels offered.
    – Travel insurance not extensive and doesn’t cover pre-existing conditions

    The £300 if possibly worth it (if you can spend the £150 foreign credit, don’t forget to factor in the ludicrous 3% FX fees, so £150 credit really is £145, but that’s another story)

    FHR is the only big benefit nowadays if you travel – but then again, this is a card for travellers

    • Rob says:

      You lost all credibility with the HN comment unfortunately.

      • David W says:

        I’ve bought several bottles of spirits using the credit. They are normally 5-10% more expensive than you can get elsewhere. Definitely not 100% more!

        • Andrew J says:

          Yup and all the designer clothes are price fixed across retailers until sale times, so a pair of Dior shoes is the same price in Harvey Nics as anywhere else – then you factor in HN Rewards and card-linked Avios via estore, plus the £50 and you’re doing well.

      • JC says:

        Perhaps others have found more value in it. I often can’t believe the prices HN charge on certain things (spirits included) which can often be found for half the price (using camelcamelcamel) or the Honey Chrome Extension…but perhaps people with this card aren’t as bothered by opportunity cost as I am….I’ll likely keep till the end of my membership year, but ultimately will cancel should benefits not improve.

        Amex offers have also gone downhill especially compared to competition like Revolut & Monzo who offer cashback on a lot of the same/better retailers

    • Caps44 says:

      The travel insurance is brilliant as it’s the only one I can see that has “Postponement” cover….so you can delay your trip and Amex will pay the difference!

      • JC says:

        I don’t think it’s quite as easy as that….I assume you’d need a very good reason for that…It says online that you can’t postpone for “Disinclination to travel”, so what would be covered?

        • Rob says:

          Normal travel insurance just refunds you if you need to cancel. Tough luck if tickets cost twice as much if you try to rebook at short notice when your illness clears. Postponement means that Amex will pay whatever it costs for your rebooking whenever you want it.

          • JC says:

            Interesting….quite niche I suppose, but still a fairly decent benefit worth mentioning.

          • Rob says:

            Is it really ‘niche’? For the average person who books flights well in advance, they would be in for a massive price shock if they tried to rebook with a few days notice. Getting £100 back for your cancelled BA flight doesn’t help when you need to move your trip by a week because Granny had to go to hospital and a replacement flight is £400.

          • Caps44 says:

            Exactly – My son was unwell a few days before we were due to travel. If we had cancelled and rebooked, it would have been £1k more expensive. Hotel had spaces, so they just moved the dates back by 5, but the flights had to be changed and Amex paid the difference £1k. No other insurance has postponement.

    • xefo says:

      Disagree that all hotel statuses are useless, Hilton gold gets you free breakfast in most places.

    • QFFlyer says:

      I disagree. The travel insurance alone is worth the annual fee for me, especially given the cost of policies in Australia.

      The dining credit is worth at least £150 (I easily use the overseas element, domestic I worst case give to my Sister).

      HN credit I use on stuff I would buy, but maybe not the same specialist brand (I buy eye cream, but don’t tend to spend £50 a tube on it). Hotel status I value at nothing (I’m already Hilton Diamond and the rest I don’t use).

      I now though have two Platinum cards (this and ICC USD), so need to make a decision on what to do. I’m thinking the sensible thing is to transfer all the MR points from both to a US card, where both BA and SQ remain 1:1.

      • JC says:

        You can’t rely on that travel insurance though given you have to book with the card in a lot of instances and it’s quite limited in some respects. In the UK, HSBC Premier and Natwest offer some very good travel insurance products that come with the bank account

        • QFFlyer says:

          You just have to book with an Amex – it doesn’t have to be the Platinum card. I’ve made a disruption claim and all they wanted was proof my assortment of tickets were paid for with Amex cards. They were, they weren’t all from the same country (the Amex cards), and none of them were the Platinum card.

  • DarrenS says:

    Personally, I cant stand my local HN (Leeds). Low ceilings, everything packed in with hoards of people who seem to be just wandering around. However, the restaurant is really good. That is where I use my credit.

    • Rob says:

      They totally screwed up menswear in London by moving to an ‘industrial’ aesthetic. When the refurbed floor first opened it was so dark that you literally couldn’t see the colour of the clothes on the rack. It went so badly that the lower lower ground floor is now permanently closed and menswear confined to lower ground only. They have over the last 3-4 years kept adding more and more lights though.

      Go up to womenswear and the difference in ceiling light, lighting etc is stark.

  • JL says:

    Is there likely to be another 100,000 points new member offer at some stage? Was that a one-off?

    • Rob says:

      I suspect we’ll see something similar at some point but probably not for 9 months or so – Amex likes big Autumn offers. Once pro-rata fee refunds are totally binned Amex is likely to get more aggressive because it knows it has your £650 in its pocket.

      • CamFlyer says:

        They also need to improve the value proposition for long term holders. It’s marginal for many of us. For example, Fee free FX (even just in eurozone, like Virgin Atlantic cards), 2x on travel and perhaps other categories, tiered MR bonuses (similar to Gold) and potentially a return of the discounted fee for holding BA PP would all be helpful. Amex need to think about how to capture more of my spend on the card, not just driving sign ups.

      • Ben says:

        what do you mean by “more agressive” please?

        • Rob says:

          Obviously if you can’t get a refund on your £650 (as you can now) Amex can afford to spend far more on a sign-up bonus.

  • A says:

    Nice…should hopefully mean a higher annual retention bonus too.

  • BobM says:

    Quite a hike in the spend required to reach the bonus.

    From £1333 pcm x3
    To £1667 pcm x6 (current offer)
    Now £2000 pcm x3

    Still worth considering if you’ve a big ticket item to pay for with Amex.

  • Sam says:

    The Priority Pass is a waste of space. Was told to fill a form, join a virtual queue and get notified if/when a place becomes available. Lol. This was at Newcastle airport, hardly what you’d call a busy hub.

    If anyone has seen the ‘on the beach’ advert with the kid piling food on his plate with his hands, this is basically what these lounges will become (if they haven’t already). No etiquette or manners, just total chaos with people in there just to fill their boots.

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